The logo embodied a form of duality – displays typography that has hiding and revealing characteristics. While the invisible masks hiding part of the letterings, it does not sacrifice the legibility. The logo is made vertically to make it look like an entity (humanoid form of a logo).

The duality aspects further enhance between the use of primary logo and secondary logo. The primary logo holding the characteristics of revealing whereas the secondary logo is more abstract. The logo is able to live as one due to the fact the the abstract shape were used as a hiding material for the primary logo hence retaining the form of the primary logo – remains recognizable.